1. When single price
is charged for all consumers without any discrimination, it is known as:
Answer:: Fixed price
2. While taking a
decision on 'brand extension decision' main factor to be considered are:
i) Value perception from the point of view of
customer
ii) Advantage of the product over the nearest
competitors
Answer: Only i &ii
3. Marketing
Information System is concerned with information relating to ....?
Answer: The computer
hardware system used in handling the data base
4. In India which
determines the prices of banking products?
Answer:: Policy
formulation by Boards of concerned banks
5. What do you mean
by 'casual research'?
Answer:: Establishment of
Cause and effect relationship
6. Under marginal
cost pricing, which is generally ensured by a bank or firm?
Answer:: Variable cost is
fully recovered and fixed cost is partial recovered
7. A news paper has
fixed different prices for regions of countries, different locations, it is
called:
Answer:: Geographical
pricing
8. Which is the one
pricing strategy that is not suitable for new products?
Answer:: Discriminatory
pricing
9. Which of the
following actions on the part of the marketing channels is a part of market
information?
i) Gather information about current customers
ii) Gather information about potential
customers
ii) Gather information about competitors
iv) Disseminate the information to producer
Answer:: All the above
10. What do you mean
by Brand Rejuvenation?
Answer:: Attracting/refocusing the attention of customer
11. A bank makes use
of certain other persons on hire basis for marketing of bank services. This process is called:
Answer:: Outsourcing of financial
services
12. Which is not a
part of the promotion process in marketing?
Answer: Manufacturing
quality product
13. A paid form of
non-personal presentation and promotion is called:
Answer: Advertising
14. A bank offers
discount coupons to the customers availing consumer loans from the bank. Which
kind of marketing mix is it?
Answer: Sales promotion
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