1. On the basis of
geographical area, What kind of market does not exist?
Answer: Retail Market
2. Which of the
following cannot be a market situation?
i) One seller, many buyers
ii) Many sellers and many buyers
iii) Few sellers and many buyers
iv) Many sellers and few buyers
Answer: None of the
above
3. Services offered
by the banks fall under category of goods
Answer: Intangible
4. Which of the
following is not a component of MIS?
i) Internal records system
ii) Marketing research system
iii) Market intelligence system
iv) Marketing Management and science system
Answer: None
5. The process of
production and consumption of services take place simultaneously is called
Answer: Services
6. Which of the
following is not a factor makes the MIS important in the present day environment?
i) Information explosion
ii) Communication gap
iii) Prompt decision making
iv) Non-price competition
Answer: None of the
above
7. Major functions
of a bank marketing management are to systematically manage the process of
which of the following:
i) Collection of information
ii) Evaluation of information
iii) Disseminating market information
Answer: All the above
8. Which of the
following additional tools are included in the marketing mix for services?
i) People
ii) Physical evidence
ii) Process
Answer: i, ii & iii
9. .............
comprises the process of developing and maintaining a portfolio of products
that satisfy the needs of the customers from different segments:
Answer: Product planning
10. Successful firms
make efforts to reach which level of a product hierarchy for customer attraction?
Answer: Potential
product
11. At growth stage
of a product, the strategic thrust is on:
Answer: Expand the market
by penetration
12. Different
products remain in existence for a different limited period. This is called:
Answer: Product life
cycle
13. Which of the
following is a reason for product elimination?
i) Sales keep declining continuously without
any possibility for improvement
ii) Profit keeps declining continuously without
any possibility for improvement
iii) Product prices are declining continuously
without any possibility for improvement
iv) Emergence and growth of substitute products
Answer: All the above
14. Zero level
channel implies:
Answer: Direct selling
by manufacturer to the consumer
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