Marketing Study Material Bit Bank for Bank Exams -1

1. Advertisements are necessary for

Answer: Launching new products

2. EMI can be marketing tool when

Answer: EMI is very low

3. NAV is the price of

Answer: One unit of a fund

4. Publicity is required for -

Answer: Generating more number of leads

5. Customer database is useful for -

Answer: CRM Functions

6. A master policy in the case of Life insurance indicates

Answer: There are several beneficiaries

7. Financial inclusion needs canv assing the accounts of

Answer: Persons below a specified income level

8. CRM (Customer Relationship Management) is -

Answer: A tool for lead generation

9. Which of the following is not included in the 7 P's of Marketing?

 1) placement 2) price 3) production 4) promotion 5) product

Answer: Placement

10. Effective retail banking presupposes -

Answer: Coordination between marketing and front office staff

1 1. Innov ation in marketing is same as

Answer: Creativity

1 2 . Analy sis of marketing problem helps in

Ans: Evaluating marketing opportunities

13. A DSA helps in ....

Answer: Direct Telemarketing

1 4. Market Segmentation is required for

Answer: Identifying prospects

1 5. Bank ATMs are

Answer: Alternate Delivery channels

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